Twitter has become an important platform for business marketing and indirect sales. Businesses have found great ways to use Twitter and start bringing buzz to their biz.
However, there are many businesses that break with etiquette when it comes to using Twitter. Here are some practical do's and don'ts businesses of all sizes should use for their accounts.
However, there are many businesses that break with etiquette when it comes to using Twitter. Here are some practical do's and don'ts businesses of all sizes should use for their accounts.
Do...
start a conservation.
Twitter was made with interaction in mind. If your account doesn't engage on Twitter, you're almost better off not having one at all.
If you want to have a good following on the site, try to talk with your followers or retweet relevant content. You'll be glad you did!
Bottom line: Twitter is for interacting. Either come aboard the the boat or board another ship!
start a conservation.
Twitter was made with interaction in mind. If your account doesn't engage on Twitter, you're almost better off not having one at all.
If you want to have a good following on the site, try to talk with your followers or retweet relevant content. You'll be glad you did!
Bottom line: Twitter is for interacting. Either come aboard the the boat or board another ship!
Don't...
auto DM.
What started out as a good concept has morphed into a pet peeve for avid tweeters everywhere.
Auto DM's have quickly become the bane of Twitter's existence. Unfortunately, many businesses and even solo entrepreneurs still engage in this practice.
Believe it or not, auto DM's are actually quite counter-productive and will result in many unfollows.
Bottom line: If you want to get your brand out their on Twitter, don't use auto DM's.
auto DM.
What started out as a good concept has morphed into a pet peeve for avid tweeters everywhere.
Auto DM's have quickly become the bane of Twitter's existence. Unfortunately, many businesses and even solo entrepreneurs still engage in this practice.
Believe it or not, auto DM's are actually quite counter-productive and will result in many unfollows.
Bottom line: If you want to get your brand out their on Twitter, don't use auto DM's.
Do...
perform solid customer service.
Businesses that sell products should especially pay attention to good customer service as part of their online presence!
If you have a business Twitter account, make sure your social media manager watches for any signs that customers aren't happy with services. They may @ your account looking for help. What you do from there will result in either the customer's satisfaction or further frustration.
Bottom line: Always be on the lookout for opportunities to fix problems and meet your customer's expectations through social media.
perform solid customer service.
Businesses that sell products should especially pay attention to good customer service as part of their online presence!
If you have a business Twitter account, make sure your social media manager watches for any signs that customers aren't happy with services. They may @ your account looking for help. What you do from there will result in either the customer's satisfaction or further frustration.
Bottom line: Always be on the lookout for opportunities to fix problems and meet your customer's expectations through social media.
Don't...
spam your followers or potential business.
You want to get your brand out there? Don't send the same message or link over and over to followers or potential business.
Too often, businesses can turn off their followers with this kind of behavior. It might make sense to do this, but it will just result in more unfollows and less interaction.
If you use Twitter to find business, it is also wise not to tweet the same message over and over to potential partners.
For example, if you use Twitter as a reporter, don't @ multiple accounts the same message so you can find out information. Chances are, they will not respond and you will look desperate.
Better practices for talking to multiple businesses in the same industry might include searching through Twitter for their contact information (website, phone number, etc.) and sending an email or making a phone call instead.
Bottom line: While email and phone calls are not as mainstream as @'ing accounts on Twitter, they still get the job done and won't result in spamming potential partners (or your own followers)!
spam your followers or potential business.
You want to get your brand out there? Don't send the same message or link over and over to followers or potential business.
Too often, businesses can turn off their followers with this kind of behavior. It might make sense to do this, but it will just result in more unfollows and less interaction.
If you use Twitter to find business, it is also wise not to tweet the same message over and over to potential partners.
For example, if you use Twitter as a reporter, don't @ multiple accounts the same message so you can find out information. Chances are, they will not respond and you will look desperate.
Better practices for talking to multiple businesses in the same industry might include searching through Twitter for their contact information (website, phone number, etc.) and sending an email or making a phone call instead.
Bottom line: While email and phone calls are not as mainstream as @'ing accounts on Twitter, they still get the job done and won't result in spamming potential partners (or your own followers)!
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